Everyone knows, or should know TED? It’s my favourite online resource. Packed not only with amazing diversity of topics with a future slant, but occasionally a superb speaker is featured, who’s worth letting the world know about. In that light, I figured it may be useful, from time to time, to post one of my TED video picks every from time to time.

Barry Schwartz – The Paradox of Choice

Barry Schwartz is described on Wikipedia as:

Barry Schwartz (born 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events.

TED describes his talk:

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

There are two of Barry’s talks on TED (that I’ve found) and I’ve loved them both. Intelligent, interesting, engaging and humorous at times. Worth all 23 minutes it’ll take to watch this talk.

Click here to watch the video on YouTube directly