I met Naughty Julie on the side of a hockey astro towards the end of 2023. ‘Naughty’ because she was sassy, fun, and was in the throws of starting a small business, selling her / his boxers. Naughty Julie stuck, and I’ve loved watching her boxer empire take off.

at last boxers his and hers


Her brand brings a smile to my face each time I see the logo – ATLAST Original Boxers (Naughty Julie you’re a genius).

Jax and I have a pair of matching Leopard print boxers, and there’s always a giggle and a smile when we’re wearing them.

If you’re looking to add a little fun to your life, whether you’re a single or a partner, you won’t be disappointed owning a pair. And of course you’ll be proudly supporting an awesome small South African business.


ATLAST Original Boxers sell for R250 a pair, and you can contact Naughty Julie via her Instagram page.

DISCLOSURE: I am in no way, shape or form benefiting from this post. I’m just doing my little bit to support a playful, fun and sassy person who’s doing an awesome and interesting thing. By golly we need so many more Naughty Julies in the world.