Do you have a word for the year? I do.

Thanks to a friend of mine. 9 years ago, during December, we were walking in the mountains of the Drakensberg and he asked me, “So, do you have a word for next year?” I hadn’t, and I had no idea what he was talking about?

The previous year he’d been challenged to come up with a word to focus on for the year. The instructions seemed fairly simple:

  • Pick a word that you think may have significance for you during the following year
  • Don’t spend too much time thinking about what the word should be
  • Once you’ve selected a word don’t spend too much time focussing on it
  • Rather let it reveal itself during the year while you go about doing what you’re doing

A simple and slightly esoteric activity I thought to myself. During our walk, back in 2014, I decided that CRAYON would be my word for following year. I followed all the instructions to a T.

The most interesting part of the exercise was that I spent absolutely no time thinking about my word. Not until my word crashed into my everyday life. The first time was a song with ‘crayon’ in it that I heard on the radio one morning on the way to dropping my girls at school. Then I got given a children’s book about Crayons who quit from a friend who’d seen it, and remembered I had the word. The next incursion was a Billboard, and then finding a crayon in my laptop bag that I hadn’t expected.

There were several other ‘crayon moments’ for me during the year, and each of them brought me sharply back to the reason I’d chosen the word in the first place. A really meaningful, fun and interesting activity / experiment.

This year my word is FUNISH (it was originally going to be finish, and then the AI engine I asked for an image wrote it as ‘funish’ and I liked that word much better 🙂

Do you have a word for 2024? If not, see above. The instructions are pretty straight forward.

Go on, I dare you 🙂


If you’d like me to send you your word, in December 2024 use the form below to let me know what your word is?