How To Write Emails That People Will Read
WORKSHOP – THE SHORT SUMMARY
We read more emails than ever before. We’re scanning faster and for less time (30 seconds and we’re gone), possibly missing critical information.
Communication Golden Rule: The responsibility of communication rests with the sender, not the receiver! Get it wrong and you can find yourself in an ocean of trouble.
What you’ll get from this Workshop:
- Understand reading changes and trends
- Learn how to write emails that people will read
Duration: Half Day
Cost: R5 000 in person and R1 000 online
Bookings: Click here to book Barrie for this workshop
WORKSHOP – THE LONGER SUMMARY
It doesn’t matter who you are or what authority / position you have, if you write emails that people don’t read or understand, it’s your responsibility, not theirs. It’s the golden rule of business communication.
Since email was born, along with it’s distant cousins, Twitter (now X), Facebook, Whatsapp, etc, people have changed how they read, or more importantly, how long they read for, before moving on to whatever pressing messages are waiting (and they’re always waiting).
Vital Information isn’t being seen:
It’s become a growing concern that emails aren’t read well and not at all. Vital information isn’t being seen. It’s not necessarily because you’ve been writing badly, it’s more likely that you’ve not adjusted how you write to meet a changed reading practice.
Workshop Breakdown:
Broken into two parts:
- What are the reading changes that have taken place, and why?
- How do you write emails today, so that people will read them?
Covering:
- How to structure your email (what goes to the top and to the bottom)
- We used to scroll, now we click
- People largely only remember one big thought
- How to make your paragraphs pop
- How to use AI without losing your humanness
- What to do with attachments and extra, but important, content
- Has email simply become a modern to do list
What you’ll walk away with:
- An understanding of modern reading trends
- The confidence to put an email worth reading together
- Emails that are read by more people, where information is retained and acted on
Duration: Half Day
Cost: R5 000 in person and R1 000 online (Zoom, Teams, Meet)
Bookings: Click here to book Barrie for this workshop
