


We Should Probably Dial back the AI Doomsday Hype
There’s a ton of doomsday hype storming my various article feeds at the moment, detailing the dangers of AI and the likes of ChatGPT, into the future. From the loss of millions of jobs, the dumbing down of human beings, the end of education as we know it, to...
Neuroscience, Market Research and my Subliminal Adventure
6 months ago I met a human who sent me on a journey that ended up exploding a few things I thought I knew about my brain and how it worked. Her name is Jackie Dhaeyere and her background is in market research. Market research with a very healthy dose of neuroscience...
Do You Have A Word For The Year 2023?
Do you have a word for the year? I do. Thanks to a friend of mine. 8 years ago, during December, we were walking in the mountains of the Drakensberg and he asked me, “So, do you have a word for next year?” I hadn’t, and I had no idea what he was talking about? The...